The full-service TikTok Shop agency

Spotlight Media is an official TikTok Shop Partner. We cold-start brands on TikTok Shop and run shop management, creators, paid media and livestreams end to end.

Growth backed by real numbers

$60M+

in TikTok Shop sales (GMV) driven for our brands

30+

brands cold-started on TikTok Shop since 2025

300K+

creator videos and LIVEs produced

1000+

creators on retainer across our brands

What a TikTok Shop agency does for your brand

A TikTok Shop agency runs the work that turns TikTok Shop into a sales channel: shop operations, affiliate creators, paid media, livestreams and content. Spotlight Media brings all of it into one team, so one partner is accountable for your GMV.

All our services

Shop management

We join your team as a full-time growth partner and run TikTok Shop end to end, from the launch plan to daily operations.

  • Cold-start plan for brands with no TikTok Shop sales yet
  • Product selection and viral product incubation
  • Day-to-day shop operations and growth planning

#1

jewelry brand on TikTok Shop: Pavoi, grown from $0 in revenue

TikTok Shop results we've delivered

Record-breaking launches and growth stories we've driven on TikTok Shop, from cold starts to category leaders.

See our portfolio
Model wearing Pavoi gold rings and hoops

Pavoi

#1 jewelry brand on TikTok Shop

With full-scale affiliate management, viral product incubation and 100 hours of monthly livestreams, we took Pavoi from $0 in revenue to the top jewelry brand on TikTok Shop.

  • Strategy
  • Affiliate community
  • Livestreams
Creator holding a pack of Grüns greens gummies on a tennis court

Grüns

Top 1% ad spend in North America

Our team scaled Grüns to one of the largest supplement brands on TikTok Shop, working with senior leadership to manage the largest advertising budgets on the platform.

  • Paid media
  • Affiliate community
  • Cold start growth
Point of View beauty brand cover with founder

POV Beauty

Highest recorded GMV launch

We partnered with POV Beauty and TikTok on a record-setting launch, lining up top creators, sampling products and coordinating content to go live together.

  • Creator-led launch
  • Affiliate community
  • Livestreams
Read the POV Beauty case study

Official TikTok Shop Partner agency

Spotlight Media was one of the first certified TikTok Shop Partner agencies in 2023. Our direct collaboration with TikTok means clients get early access to new features, insider strategies and a clear edge to grow faster on the platform.

Get started

Brands we've grown on TikTok Shop

  • Pavoi
  • Grüns
  • Tower 28
  • Jones Road Beauty
  • POV Beauty
  • Rejuran
  • O-Cedar
  • Doting
  • Abib
  • EADEM
  • Beplain
  • Cocolab
  • BocaBella
  • Acure

The partner brands keep

"Spotlight Media is the only partner we kept when we cleared out every other agency. They never hide behind a scope of work. If something needs doing, they're already on it. Their all-in attitude and proactive problem-solving make them feel like an internal team that's obsessed with our success."

Geno Quaid

VP of Growth, Mozi Wash

"Spotlight Media is the real deal. They are hands-on, lightning-fast, and flat-out the best in the game. They jump on every opportunity, solve problems before we even spot them, and treat our brand like it's their own. In a crowded market of agencies, Spotlight stands out as the partner that actually delivers."

Aaron Nosbisch

Founder & CEO, BREZ

TikTok Shop agency questions

Give your brand its best shot on TikTok Shop

Tell us about your brand and where you are on TikTok Shop today. Our team will get back to you about next steps.