For creators
Paid brand deals, commission on what you sell and extra pay when brands run your videos as ads.
One video can earn more than once
You put real work into every video. Too often it sells for a few days, then disappears down your feed.
We want your best videos to keep paying you. So we bring retainer deals, TikTok Shop commission and Meta licensing together in one place, with one team to help you.
Three ways to get paid
Retainer deals
Brands book you for a monthly package of videos. The rate and the videos you will make are agreed before you start, and many deals include free product.
TikTok Shop commission
Tag the brand's products in your videos and earn commission on eligible sales, on top of your retainer.
Meta licensing
When a brand wants to run your video as a Facebook or Instagram ad, you can license it to them for extra pay.
How Meta licensing works
Licensing gives a brand permission to use your video in its Facebook and Instagram ads. You decide what you agree to.
Videos you've already made
Eligible videos already on your account can be licensed through a brand's program. Each program sets its own terms, payment and permissions, and you review them before you join.
Videos you make next
Retainer contracts set out from the start how a brand can use your videos in ads, so there are no surprises later.
Your account stays yours
The ads run from the brand's own ad account. We never post to your account.
How it works
Everything happens in the Spotlight creator portal.
Join and verify
Create your profile and verify your TikTok Shop account. You will then see every open deal and the rates for your tier.
Apply to deals
Choose the brands and products that suit your content, and apply.
Make the videos
Follow the brief in your own style. Upload drafts, get feedback and message our team in the portal.
Get paid
Retainer pay, commission and any licensing pay, all on the terms you agreed.
Creator questions
No. Our team reviews every application, and brands choose the creators for their retainers. If you are selected, you will get the deliverables and an agreement to sign.
Your next deal starts here
Create your profile and see which brands have open deals.
Join Spotlight