How many videos do we get?

It depends on budget and the creator mix, from around 60 a month for a pilot to 500+ or more for a full program. Every program mixes smaller creators for volume with established creators for reach.

Who owns the content?

You hold the usage rights, agreed in each creator's contract before they film, and stored with every video in your portal.

Can we choose the creators?

Yes. You approve the shortlist, and you see each creator's sales history and rate before you do.

What if a video is not what we wanted?

Every deal includes one round of changes per video. You approve drafts in the portal before anything posts.

Will a video that sells on TikTok sell on Meta?

Not always, which is why the Meta side is its own test. You start with the videos that sold, set one budget, and move spend to what works there.

Yes. A pilot runs for a few months with a smaller creator group, and even if TikTok Shop does not take off you keep a library of rights-cleared videos.

We already run affiliates. Do we need this too?

Affiliates film what already sells. A retainer gets content made for the products that do not sell yet, and the videos that work bring more affiliates in.

Creator retainers

Paid creator content for TikTok Shop, made for your brand, with the rights to run it on Facebook and Instagram.

Affiliates post about products that already sell. A retainer gets creators making content for your products now. You choose the creators, set the brief and approve every draft, and you keep the usage rights. The videos sell on TikTok Shop, bring in more affiliates, and run as Meta ads from the same platform.

Work with us See how a program runs

Made for your brand

Creators film your products to your brief, on a schedule you agree, before your product is trending anywhere.

Sells and recruits

Videos sell inside TikTok Shop, and the ones that sell give other affiliates a reason to pick up your products too.

Runs on Meta

Every video comes with usage rights, so the winners run as Facebook and Instagram ads in your own Ads Manager.

Why pay creators when sampling is free?

On TikTok Shop, creators choose the brands. Thousands of shops open every month and the pool of creators who sell grows far more slowly, so the best creators film the products that are already selling. If yours is not one of them yet, waiting is a plan to stay small.

Every brand is waiting for the same few creators

Brands on TikTok ShopCreators who sell

Brand

Your brand

Brand

CreatorBooked out

Creator

Grey: with sampling, every brand waits for the same two or three creators to notice them.
Highlighted: with a retainer, your brand books the creators it wants and they film your products now.

Problem

What it means for you

What a retainer changes

ProblemCreators go where the sales already are

What it means for youA creator with an audience picks the product that is already converting, because that is where their commission is. A new shop, a new product or a slower category waits.

What a retainer changesYou pay for the content, so it gets made now, for your product, by creators you chose.

ProblemSampling gives you no say in the content

What it means for youA free sample buys a post, not a message. If your product needs explaining, or you are launching something new, you cannot leave the first impression to chance.

What a retainer changesYou write the brief, approve every draft, and get one round of changes on each video.

ProblemSmaller brands cannot choose their creators

What it means for youWith sampling you get whoever applies. The creators you actually want never see your product.

What a retainer changesYou pick from vetted creators at rates set in advance, and know what each one costs before you commit.

The content you pay for is also the content you own. That is the difference that carries the rest of this page.

How a retainer runs

Programs run from about 60 to 500+ videos a month depending on budget, with a mix of creator sizes in every one.

We recommend testing for two to three months. Month one is the test, month two is where the learning pays off.

You share the brief.

Products, talking points, the angles you want tested and the ones to avoid. Launches, bestsellers and seasonal offers each get their own place in it.

You choose the creators.

Our marketplace shows vetted TikTok Shop creators in your category with their sales history and a rate already agreed with us. You see what each creator costs before you approve anyone, and you approve the shortlist.

Every creator films the same test.

Two or three concepts per month, the same brief for everyone. Smaller creators produce the volume that lets us test hooks fast; established creators produce the reach to scale what wins. We run webinars for the creators in your program so the talking points land.

You approve, videos go live.

Creators upload drafts to your portal. You approve or request changes, with one round of revisions built into every deal. Approved videos post on the creators' TikTok accounts with your products tagged.

We report and the next brief gets sharper.

Every video shows its views and sales. After month one we know which angles sold, so month two doubles down on the winners and drops the rest.

One platform runs the whole program

Every retainer runs inside our own platform: a marketplace of vetted creators, a CRM that tracks each video from brief to payout, and the Meta pipeline on the same screen. You see everything we see, and you make the calls that matter.

What you control

What you see

What we handle

What you controlWhich creators join, from a shortlist you approve

What you seeEach creator's TikTok Shop sales history and their agreed rate before you commit

What we handleSourcing from our creator database, vetting, and negotiating one rate per creator level that holds for every brand

What you controlThe brief: products, angles, do's and don'ts, examples

What you seeWhich concept each video was made for

What we handleContracts, usage rights and e-signatures, written once per creator

What you controlEvery draft: approve or ask for one round of changes

What you seeWhere each video is: shipped, filming, draft in, live

What we handleShipping, deadlines, chasing, and the creator webinars

What you controlWhich videos get ad spend, on TikTok and on Meta

What you seeViews and sales per video, per creator and per concept

What we handleCreator payments and the paperwork behind them

What you controlWhere any video goes next (Meta, your site, Amazon)

What you seeThe usage rights stored with every video

What we handleKeeping the library in one place with its rights attached

No spreadsheets, no chasing creators over DMs, and no asking us for a report. It is your portal.

From TikTok Shop to Meta, in the same platform

Most brands buy creator content twice: once for TikTok and again, through a UGC platform, for Meta. Here every retainer video is cleared for Meta from the day it is made, and TikTok Shop has already told you which ones sell.

On TikTok Shop

Your brandSponsored

yourbrand.comShop now

As a Meta ad

TikTok Shop runs the test.

Every video posts organically and gets ad spend behind it. You see views, sales and return on ad spend per video, so the test happens with real buyers before a dollar goes to Meta.

You pick the winners.

Sort your library by sales and choose the videos to run. Your own TikTok videos and whitelisted affiliate videos can join the same pool. Affiliate videos come in through a usage-rights link the creator signs once.

Set it up before anything launches.

One campaign budget, the copy, the call to action, the landing page per video, the Facebook Page and Instagram account the ads run from, and a preview of the ad as Meta will show it. Nothing is created until you press Build.

It lands in your Ads Manager.

The ads appear in your own account, paused, under a campaign we manage for you or inside your own campaigns. You switch them on. Spend and sales report back next to the TikTok numbers for the same videos.

The result is one view of what every video did on TikTok and on Meta, which tells you where the next dollar goes and which creators to book again.

A video that sells on TikTok does not always sell on Meta, so we treat Meta as its own test and move budget to what works there.

On Meta, you stay in control

Your account

Ads run from your own Meta Ads Manager, not ours.

Your call

Every ad starts paused. Nothing spends until you switch it on.

Your Page

We never post to your Page or to a creator's account.

Side by side

Each video's Meta results sit next to its TikTok results, so you can see which videos deserve more budget.

Content that keeps paying for itself

A retainer video does not stop working when it leaves the feed. Each one does four jobs, and each job makes the next month cheaper.

SellsRecruitsBecomes an adTeaches

It sells on TikTok Shop

The video posts with your products tagged and earns the creator commission, so creators are paid to make it sell, not just to make it.

It recruits affiliates

Creators look at what is already selling before they request a sample. A shop full of good videos that convert is the strongest reason for them to pick up your products, which is how the paid program grows the free one.

It becomes an ad

The usage rights are signed before filming, so the winners run on Facebook and Instagram, on your site, in email and on Amazon, with nothing extra to negotiate.

It teaches the next brief

Every video is a test of an angle, a hook and a creator. What sold shapes next month's brief, so the hit rate rises over time.

After a few months you have a library of rights-cleared videos that sold, a bench of creators who know your product, and a record of which angles work. That is the whole content stack for most brands, in one place.

Today, 1000+ creators are on retainer across our brands.

Launched and run from the same platform

Brand questions

Yes. Retainer creators sell your products through TikTok Shop, and that is where the videos get tested with real buyers. If you are not set up yet, we launch your shop first.

Start your retainer

Tell us your products, budget and what you are launching. We will come back with a creator shortlist, a brief and a plan for TikTok Shop and Meta.

Work with us