POV Beauty
Launch day drove $130K in GMV, one of the most successful launches on TikTok Shop.
$130K on day one
$130K
GMV on launch day
50+
top beauty creators posting on launch day
8,000+
sample requests after launch
236
creators on one webinar in 2026
The challenge
Launching a new brand in competitive skincare.
What we did
A blitz-style launch campaign. We recruited 50+ top beauty creators, trained them through webinars, aligned them on messaging and had them post together on launch day. The brand then received 8,000+ sample requests, building a strong affiliate pipeline.
In 2026 we ran a 236-creator webinar, plus a creator masterclass and seller LIVE at TikTok's New York HQ.